Do You Sell To Engineers And Their Executives?
Ignite Your Results With Lead Generation Secrets From A Silicon Valley Veteran
Online Project Management = Project Autopilot - Almost
Traditional marketing communications is dead. If it even smells like a sales pitch or PR gimmick, it lands in the trash. Your prospects will ignore it.
Your company's message needs to solve the audience's problem, or it's useless. To do that, it must be in the audience's language, from a credible source.
But there's more to it than using the latest buzz-words to show you understand an industry. You need to write to the audience's deepest need, with something they can't ignore. Enter their mental conversation, and convince them you have a solution.
Effective influence begins with information. If your audience sees something they can use, they'll start to consider you an expert. As a knowledgeable source, you're the one to buy from.
You need problem-solving white papers and articles with unbiased content your audience dives into. Press releases to introduce your product in your audience's terms without self-serving promotion. And case studies to show how your product makes your customers more successful.
You don't have time to do it. Your in-house technical experts don't either.
You need a qualified specialist who:
- understands your customers' technical problems and how your product solves them
- clearly explains your product and its worry-ending benefits to respectfullly educate the audience you want to reach
- handles technical articles, white papers, success stories, and the rest of your marketing collateral.
What you need is a business-to-business marketing specialist with technical experience.
Someone who was an engineer himself and knows what technical customers value.
That's where I come in.
I'm Mark Bohrer (rhymes with roar). I've convinced hard-nosed CEOs and their managers to back new product developments at Micro Linear, AMD, and other companies. I was responsible for the first wildly successful Fast Ethernet transceiver that sold $100 million and fueled an initial public stock offering. My electrical engineering degrees and experience give me an inside track to an engineer's mind.
My clients range from corporate giants like Analog Devices to successful small businesses with less than 20 employees.
I can suggest article and white paper topics to spotlight your product's standout killer app. Then I'll create a piece to grab that first interest from an engineer, or show a CEO he needs to sign the P.O.
And I can build your press releases with technical accuracy and conversational style, freeing you up for something else. Like working fewer hours.
Your products need a great message in your audience's language to sell. Don't put it off - today to schedule technology pieces for your next promotion.
P.S. You need more leads from your marketing communications, and fewer headaches. Call a Silicon Valley veteran to radically improve your MarCom, and boost your next review.
I'm concerned about your privacy - I don't like SPAM either. This is my privacy policy.
“I've hired Mark twice, first to fill a critical product marketing need, then to deliver a large success story writing project. In both cases, he succeeded admirably."
Dave Millman
VP of Marketing
Ciranova
