Marketing Article Archive

In these articles, I pass on what I've learned through many years of experience with high-tech and consumer markets - so you can avoid the marketing promotion minefields I stumbled through.

My goal? Increase your revenue - make you and your company filthy stinking RICH.

Portfolio examples show how I put that experience to work for clients in high-tech hardware and software, food, and consumer magazine industries.

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In the TechPromo newsletter, I talk about marketing ideas to capture new orders. You should know your audience on many levels. Writing to sell turns off any prospect. You need to write to inform and educate. They're hungry for information to help them solve their burning problems. Provide that, position yourself as an expert, and they'll come to you to purchase the solution.

Future TechPromo issues will take a deeper look at promoting to technical and business professionals, including the features vs. benefits question. I'll share more of my experience with search engine optimization for online marketing. It'll be entertaining - and useful.

Marketing With Print and Online Content

Why Are You Sitting On Your Most Valuable Asset?
Re-purpose data you already have into a new product

Is Creative Marketing dead?
What REALLY Gets Customers In A Buying Mood

Timing Is Everything
Get Your Message To Your Target Audience When THEY'RE Ready

Finding A Theme To Start The Story

Cool Product - What's It For?
Monty Python On Product Development

How To Talk To A Dead Engineer -
Grab The Technical Prospect With Your Message

Surveys Versus Interviews - Who Is Your Prospect, Anyway, and How Do You Climb Inside His Head?

Market Planning - What Do You Really Need To Make Money And Keep Your Job?

Improve Your Landing Pages For More Online Customers

Create Attention-Grabbing Banner Ads

Education Grabs Eyeballs In A New Century

Make Time for Marketing… In Advance

Get Your Email Opened, Read - And Clicked-Through

Avoid Open-Loop Marketing

How To Market With Technical Articles And White Papers

Create A Client List The Easy Way

How To Improve Customer Response With Home Page Content

Create A Case Study - The Best Way To Attract Customers

What Never, Ever To Do In A New Product Launch

How To Get The Best Response From A Postcard

Tell a Story - Even With a Technical Article

Who's Your Audience? One Company, Many Buyers